LES BOURGEOISES BOURGEONNENT

FILM

Created for Maitrepierre’s first Spring/Summer collection, Les Bourgeoises Bourgeonnent follows four women on a strange countryside escape.

Leaving a petrol station in a yellow Méhari, they travel towards an old house slowly overtaken by plants. Inside, nature has entered the domestic space and transformed everyday life into a series of absurd botanical rituals.

The women iron leaves, bathe among plants, watch films about the sentimental lives of orchids and shoot bouquets of flowers as if practising clay-pigeon shooting. Gradually, the house becomes a world of its own — decadent, overgrown and slightly unreal.

Inspired by the eccentric isolation of Grey Gardens, the film imagines a group of contemporary bourgeois heroines retreating from the outside world and creating a private mythology where fashion, domestic rituals and wild nature begin to merge.

PROCESS

Les Bourgeoises Bourgeonnent marked the beginning of my artistic collaboration with Maitrepierre and the first campaign film created for the house.

The project began with the discovery of an abandoned family home where vegetation had already started to reclaim the interior. A tree root entering through a window became the starting point for the film’s visual world. We extended this existing transformation by bringing additional plants, flowers and trees into the house, progressively turning the architecture into an interior jungle.

Shot as a narrative fashion film, the project was developed directly around the location and the personalities of the performers. The collection was not presented through conventional poses, but embedded within gestures, situations and fictional scenes, allowing the clothes to exist naturally inside the world of the characters.

The film was selected for the Berlin Fashion Film Festival.